Something for today's bearded guys

Unique by Yoggiebear is a new exciting online store offering a variety of products in the beauty and skincare range. Filling a niche in the realm of natural skincare for men they offer organic locally made beard and moustache care products, scented candles and lovely natural soaps. The target audience for the Yoggiebear team is 'guys who look after themselves', but women may be a substantial buying audience too. Their goal is to grow by introducing more and more awesome products into their range.

It's been a pleasure working with Unique by Yoggiebear. They have a clear understanding of where they wanted to go but realized they lack some skills to go all the way by themselves. They know the solution is to seek the help of professionals to fill the gaps.

It is essential to Unique by Yoggiebear that the photos express the masculinity and uniqueness of their products. And also make the products look enticing, professional yet keep the locally produced friendly feel. Without saying, the shots need to look better than the competitions.

Professional photography was part of their product launch preparation. Having professional photographs made it possible to start their marketing campaigns on social media and with printed collateral. I can only imagine how exciting it must have been to open the online store doors to the public.

Even though the products are aimed at bearded men I took the liberty (with permission) to test most of them and enjoyed them all. I am particularly fond of the uniquely scented candles, the magnesium & hemp cream for soothing strained joints & muscles and the restoring oils to soften hair and add brilliant shine. I know, I don't have a beard but hair is hair I thought - the depleted ends of my long hair love the nutrition of the precious oils.