A warm hello to you,

It's so good to be back in Alert Level 1. A little bit of normality is a relief, even if it is the 'new normal'.

2020 has been a challenging year for everyone worldwide. Businesses battled their challenges in many different ways. But there is one reality I would like to talk about a bit more, and that is the fact that COVID has shown us the need to make trade more accessible online.

If a company wants to be in business, it needs to be online! And when it comes to websites and marketing material, the importance of photos is undeniable. Research of eye-tracking study* states: that a photo's subject can guide the user's eye fixations on the web page. You could either be losing your visitors interest, or converting them into enquiries, and clients just by using compelling images on your site.

We have two tales to tell of how enterprises are different but still the same. Let's jump right into two separate but equally exciting online store launches in the next articles.

Katrina
Catchlights Photography

*Reference research study conducted by Nielsen Norman Group - World Leaders in Research-Based User Experience: https://www.nngroup.com/articles/photos-as-web-content/